We greatly value our relationship with you, and accordingly we want you to hear directly from us about important developments at American Suzuki Motor Corporation ("ASMC").
Today we announced that we will realign our business to focus on the long-term growth of our Motorcycles/ATV and Marine divisions. Following a thorough review of our current position and future opportunities in the U.S. automotive market, we have made the difficult but necessary decision to wind down and discontinue new automobile sales in the continental U.S. Consistent with our long history of standing by our products, ASMC automobile owners will be protected. All warranties will continue to be fully honored, in accordance with their terms, and automobile parts and service will be provided to consumers without interruption through ASMC’s parts and service dealer network.
We know you share our passion for performance, and we are firmly committed to our Motorcycles/ATV and Marine products. Our Motorcycles/ATV division will continue to offer a full lineup of sportbike, cruiser, touring, scooter, dualsport, motocross and off-road motorcycles. Three decades after inventing the four-wheel ATV and changing the off-road vehicles market with our KingQuad line, we continue to carry on the tradition by providing you with innovative and powerful all-terrain vehicles. We also continue to have a strong presence as a sponsor of teams in supercross, outdoor motocross and road racing. Additionally, we continue to invest in new Marine product development. Our long history of advancements in Marine have contributed to a line of powerful, fuel efficient, and long-lasting marine products, including the flagship DF300AP, state-of-the-art DF20A, and DF15A, among other models.
We want to provide everyone with as much information as possible throughout this process and have provided additional materials below. Also, please do not hesitate to contact our hotline at (877) 405-4819.
We remain dedicated to our future in the U.S., and we are extremely grateful to you for your loyalty throughout the years.